How to Easily Set Your PR & Digital Marketing Budget for Your Brand
In today’s fast-moving business environment, visibility alone is not enough. Brands must not only be seen but also be trusted.
This is where TPR India helps — by combining PR (Public Relations) and Digital Marketing to build strong brand credibility and generate business growth.
But the real challenge for most companies is:
How to decide how much to spend and where to spend it?
Here’s a simple, practical guide to help you set the right PR + Digital Media budget for sustainable growth
Step 1: Define Your Core Objective
Your spending should match your brand’s immediate and long-term goals:
| Objective | Priority Area | Budget Approach |
|---|---|---|
| Brand Awareness & Recall | PR + Social Content + YouTube | Consistent Investment |
| Lead Generation | Facebook/Instagram Ads + Google Ads | Higher Ad Allocation |
| Authority & Trust Building | Media Coverage + Interviews + Content Leadership | Strategic PR Spend |
TPR Insight:
If your brand is new → Start with PR (credibility) + Digital Awareness (visibility) → then scale into Lead Generation
Step 2: Know Your Target Audience Clearly
Define who you are talking to:
Age, Gender, City / Region
Interests / Behaviors
Decision Triggers
Media Consumption (Social / News / Influencers)
The sharper the audience → the lower your waste of money.
Step 3: Divide Your Marketing Budget Smartly
At TPR India, we recommend the 60-30-10 allocation model:
| Budget % | Channel | Purpose |
|---|---|---|
| 60% | Digital Ads (FB/IG/Google/YouTube) | Generate leads + visibility |
| 30% | PR & Media Relations | Build brand trust & authority |
| 10% | Experimentation | Influencers, Film PR, Short Videos, New markets |
This ensures your brand grows today and long-term.
Step 4: Sample Monthly Budget Structures
| Business Stage | Suggested Monthly Budget | Strategy |
|---|---|---|
| New Startup | ₹15,000–₹50,000 | Awareness + Instagram Ads + Local PR |
| Service Business | ₹40,000–₹2,00,000 | Google Leads + Industry PR Articles |
| Real Estate / Healthcare / Finance Brand | ₹1,00,000–₹10,00,000+ | Performance Ads + Media Coverage + Influencers |
| National Brand | ₹10L–₹5Cr+ | Multi-city PR + Events + Digital + TV |
Budgets grow only when returns grow — not randomly.
Step 5: Measure What Matters
Digital KPIs:
CPL • CTR • Conversion Rate • ROAS
PR KPIs:
Media Mentions • Brand Sentiment • Google Brand Search Volume • Public Trust Signals
When numbers improve → business grows.
Step 5: Measure What Matters
Digital KPIs:
CPL • CTR • Conversion Rate • ROAS
PR KPIs:
Media Mentions • Brand Sentiment • Google Brand Search Volume • Public Trust Signals
When numbers improve → business grows.
Why Choose TPR India?
Strong media network across TV, Print & Digital Platforms
Strategic & Data-Driven Digital Marketing Teams
Proven PR & Branding Frameworks
Transparent Monthly Reporting
End-to-End Execution (No Outsourcing)
We don’t just promote — We Position Your Brand.
If you want your brand to be Visible, Trusted, and Chosen,
then it’s time to build the right balance of PR + Digital Marketing.
TPR India is ready to help you grow.